This rebrand reimagines the Newport Folk Festival through a modern visual language while honoring its deep-rooted history as a space for musical exchange, social consciousness, and community. Drawing from the festival’s legacy of activism and tradition, the new identity updates its presence for today’s audiences—bridging generations without flattening its past.

At the center of the system is a custom-designed typeface, created specifically for the project to reflect the handmade, collective spirit of folk culture while remaining bold and adaptable across contemporary platforms. The typography works alongside modular iconography and references to archival ephemera, creating a visual rhythm that feels both grounded and current.

Extending the identity into the digital realm, I built a JavaScript-based website that transforms the logo into a generative system. The mark shifts and reconfigures in real time, echoing the improvisational nature of folk music and reinforcing the idea of the festival as a living, evolving community. Designed to live fluidly across digital and physical spaces, the rebrand emphasizes accessibility, inclusivity, and collectivity—values that have always defined Newport Folk, now expressed with renewed clarity and motion.