Charlie World

                                 


      

        Graphic Design ꩜ Painting ꩜ Creative Direction




PomodoroRestaurant BrandingFall 2025

Pomodoro is a brand identity developed for a fictional Italian restaurant, rooted in warmth, simplicity, and a love of shared meals. The project explores how a cohesive visual system can communicate atmosphere and personality before a customer ever walks through the door.

Throughout the process, I designed a complete suite of brand materials—including the logo, menu, magazine advertisement, business card, and app icon—ensuring consistency across both print and digital touchpoints. The identity balances classic Italian references with a contemporary sensibility, aiming to feel inviting, familiar, and thoughtfully crafted.

To highlight the evolution of the final mark, I’ve included my preliminary logo studies, documenting the iterative design process and showing how early sketches and concepts informed the finished identity.

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